6 Considerations to Choosing the Right Custom Packaging Supplier
Time:2023-01-16
Views:76
Product packaging is a powerful driver of purchasing behavior.
Research shows that 80% of consumers have tried a new product just because they liked its packaging, and 50% have switched brands because they liked the new brand’s packaging better.
And choosing the right custom packaging company for your product is one of the best marketing decisions you can make for your business.
There are many custom packaging companies at home and abroad, knowing the things to consider when choosing one will save your time & cost, and execute your product launch plan efficiently.
Here are 6 things to consider when you choose the packaging partner before picking a packaging company.
1. Packaging Company Information
What services do you demand from the packaging company? One-stop services from design to delivery? Or do you just want the packaging company to fulfill the manufacturing and delivery?
If you have in-house graphic designers or you work with a design freelancer, you could just go with the last one.
But if you didn‘t, and not going to outsource a design, then a one-stop service will be a better choice.
Make a list of the packaging companies you‘d like to work with and go through their strength and weakness, to see which one best matches your business.
2. Environment Impact
According to IBM research, nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact.
Therefore, you need to consider whether the packaging company can provide the sustainable packaging based on your project need and business goal.
Source: Enchance, Biodegradable packaging: molded paper pulp
3. Packaging Budget
A packaging budget should be included: design services, manufacturing(including material), shipping, and warehousing.
Before you sourcing the custom packaging, you should have the minimum quantity of packaging unit you need, and be cleared your maximum budget for your project.
So that you can make better decision when choosing the packaging partner.
There are two type of packaging company you will find,
Packaging manufacturer (competitive price)
Packaging solution provider (provide design service)
But the cost-effective way to go is packaging manufacturers+design freelancer(local, if no in-house designer).
If project is urgent, you can choose the local manufacturer, otherwise, the International manufacturers will be lower price.
Source: Internet
4. Quality of Material
The quality of the material means the quality of the final product packaging.
That‘s why you need to compare what materials they offer for your product.
In the sample stage, you should get the white boxes from 2-3 packaging companies for further review.
5. Quality Control and Structural Design
A packaging company has the ability of structural design can help to optimized the material usage to save cost.
As the die-lines are printed/cut on huge papers which means optimizing as much space on these papers will minimize your costs.
Packaging company should ensure the protection, durability and support of your product packaging.
You should also know about their quality control measures to verify the quality of your specified product packaging material.
6. Customer Service and Easy Communication
It‘s important to choose the packaging company which has great customer service and the sales representative is easy to communicate with.
In this case, they will be able to address all your questions and needs. It will save you time and make your work more easy.
Research shows that 80% of consumers have tried a new product just because they liked its packaging, and 50% have switched brands because they liked the new brand’s packaging better.
And choosing the right custom packaging company for your product is one of the best marketing decisions you can make for your business.
There are many custom packaging companies at home and abroad, knowing the things to consider when choosing one will save your time & cost, and execute your product launch plan efficiently.
Here are 6 things to consider when you choose the packaging partner before picking a packaging company.
1. Packaging Company Information
What services do you demand from the packaging company? One-stop services from design to delivery? Or do you just want the packaging company to fulfill the manufacturing and delivery?
If you have in-house graphic designers or you work with a design freelancer, you could just go with the last one.
But if you didn‘t, and not going to outsource a design, then a one-stop service will be a better choice.
Make a list of the packaging companies you‘d like to work with and go through their strength and weakness, to see which one best matches your business.
2. Environment Impact
According to IBM research, nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact.
Therefore, you need to consider whether the packaging company can provide the sustainable packaging based on your project need and business goal.
Source: Enchance, Biodegradable packaging: molded paper pulp
3. Packaging Budget
A packaging budget should be included: design services, manufacturing(including material), shipping, and warehousing.
Before you sourcing the custom packaging, you should have the minimum quantity of packaging unit you need, and be cleared your maximum budget for your project.
So that you can make better decision when choosing the packaging partner.
There are two type of packaging company you will find,
Packaging manufacturer (competitive price)
Packaging solution provider (provide design service)
But the cost-effective way to go is packaging manufacturers+design freelancer(local, if no in-house designer).
If project is urgent, you can choose the local manufacturer, otherwise, the International manufacturers will be lower price.
Source: Internet
4. Quality of Material
The quality of the material means the quality of the final product packaging.
That‘s why you need to compare what materials they offer for your product.
In the sample stage, you should get the white boxes from 2-3 packaging companies for further review.
5. Quality Control and Structural Design
A packaging company has the ability of structural design can help to optimized the material usage to save cost.
As the die-lines are printed/cut on huge papers which means optimizing as much space on these papers will minimize your costs.
Packaging company should ensure the protection, durability and support of your product packaging.
You should also know about their quality control measures to verify the quality of your specified product packaging material.
6. Customer Service and Easy Communication
It‘s important to choose the packaging company which has great customer service and the sales representative is easy to communicate with.
In this case, they will be able to address all your questions and needs. It will save you time and make your work more easy.
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